How we use your information
We will collect personal information:
1) in order to take the necessary steps in preparation of, or to fulfill our obligations under, a booking contract:
a) Booking Accommodation and other services – we will forward on only the personal details required by each company in order to book all the elements of your holiday, for example some accommodation providers only require first and surnames of each passenger, where other providers may require additional information like date of birth, nationality etc.
b) Booking Flights – for security reasons when booking flights we have to provide more personal information to the airline this is called “advance passenger information” and this is purely for security reasons, the airline will perform security checks against your data before you fly
c) Bookings and payments– provide communications about bookings, products and services being provided to you (and others if their personal information is provided by you);
d) Bookings and account updates– send details of new, amended or cancelled bookings – usually via email;
f) Website service communication– provide notifications of any changes to our website or to our services that may affect you (and others if their personal information is provided by you);
g) Customer service communication– provide you with requested information or correspondence, such as a Sportquest Directory or a response from us to an enquiry made by you;
h) To provide assistance in completing bookings– send reminder emails or telephone calls to continue with a booking, which you have requested but not yet confirmed;
2) with your consent:
a) Marketing communications– create a profile about you for marketing purposes to tailor our communications to you. We may use automated processes to do this;
b) Promotional offers– inform you about promotional offers and other products or services that may be of interest (in line with Marketing communications above);
c) Maintain records indicating your consent to status– to ensure we accurately reflect your wishes when communicating to you;.
3) in our legitimate interest* improve our services:
a) Market research– to contact you (and others if their personal information is provided by you) to ask about the experience using our services as part of a continual programme of customer service improvement. This is not marketing communication and is separate to Marketing communications above.
b) Website customisation– to customise our website and its content to your particular preferences in accordance with the Cookies and Tracking section below;
c) Customer support– monitor calls and help train staff in relation to our customer support and helpdesk function;
d) Product and service improvement– to improve our product and services;
e) Service analysis– to conduct research, statistical analysis and behavioral analysis. This may include providing aggregate statistical information relating to customers, sales, traffic patterns and related site information to reputable third parties.
4) in our legitimate interest* to protect against fraud:
a) Website improvement and fraud prevention– improve our websites, prevent or detect fraud or abuses of our websites and enable third parties to carry out technical, logistical or other functions on our behalf;
b) Security– carry out security checks when allowing you access to our services and to block fraudulent or suspected fraudulent activity.
5) in order to meet our legal obligations:
a) Taxation– ensure we meet our tax and other regulatory obligations;
b) Registration– ensure local jurisdiction regulations are complied with (where registration is necessary in such jurisdictions).
* any reliance on legitimate interest shall not prejudice your interest or fundamental rights and freedoms.